Inside the Gallery Marketplace on the 3rd Street Promenade in Santa Monica is a small pizza shop called Paperboy Pizza. The intent of the design was to create an atmosphere that resembles a divey and retro eatery off an urban street. This dynamic is created using rustic materials such as concrete for the countertop complemented by a warm live edge wood die wall, which imitates the materials one would see walking down a street. Venetian plaster and graphics on the walls are used to mimic graffiti art-filled alleys. Along the facade of the restaurant is a system of cold-rolled steel panels that adds to the rustic vibe of the pizza place. This is complemented with a rendition of the classic pizza restaurant red that surrounds the entrance as people walk up to order. To add to the retro vibe, the cookline is lined with bright pink tiles that spell out the restaurant’s name and draws people in to find out more about this unique restaurant.
About ADC: Architecture Design Collaborative (ADC) is a Top 30 Architecture Firm and “Fastest Growing Architecture Firm in Orange County” servicing clients nationwide offering multi-disciplinary architectural, planning and interior design services. ADC has active projects in 20 states specializing in mixed-use, residential, retail, and commercial projects. Collectively the team brings a wide range of expertise across many design related disciplines.