Retail Sector Update: ADC Talks Future of Retail Design

LAGUNA HILLS, Calif., Aug. 6, 2020 /PRNewswire/ — Floor Focus Magazine interviews award-winning firm, Architecture Design Collaborative’s principal, Craig Chinn, about the Retail Sector in the 2020 July issue. As COVID-19 has altered the state of everyday life, the retail sector has undergone a shift in operations. Chinn communicates how now, more than ever, brick-and-mortar retailers are to incorporate experiential design into their branding strategy. With the rise of online shopping, especially amidst a pandemic, consumers are losing the experience of in-person shopping, touching, or trying on products before having to make their purchase.